So apparently there is a new campaign out there. A Core Value Campaign. Hooray!!
Oh wait, it’s Core Values according to Louis Vuitton and the perfect example of what is SO phony about advertising. (Grab a notepad, people, this is important…)
Here’s the scene they want to entice you with:
“She’s barefoot, wearing her own clothes, no makeup and toting her own elegantly weathered monogrammed Alto bag. Yet Angelina Jolie looks radiant and completely in her element, reclining on a wooden boat in a verdant, lakeside landscape in Cambodia’s Siem Reap province.”
I’m not the first to say this but, they are selling you an image that doesn’t really exist.
No makeup? Then what is all over her eyes, cheeks & lips – heavy light and shadow?
The bag? No longer made.
Radiant and completely in her element? Maybe. But if she is so secure with herself, why all the plastic surgery? Or why isn’t she at least up front about it?
We need real role models.
I get that Ms. Jolie has done amazing things in the world and I applaud it. However, I have grown tired of having her image rammed down our throats as this amazing “Earth Mother” and natural beauty. She IS beautiful (duh!) but not natural. So either own it or quit raising the beauty standard that teenage girls & grown women are hurting themselves to achieve.
Here’s the thing: unless we determine what our real Core Values are, we are going to need Louis Vuitton to define it for us. (Say it ain’t so!)
www.ArtofManliness.com says it best:
“When you don’t know or you haven’t clearly defined your values, you end up drifting along in life. Instead of basing your decisions on an internal compass, you make choices based on circumstances and social pressures. You end up trying to fulfill other people’s expectations instead of your own. And before you know it, life has passed you by and you haven’t even started to live. Trying to be someone else and living without core values is down right exhausting and leaves you feeling empty and shiftless. Conversely, living a life in line with your core values brings purpose, direction, happiness, and wholeness.”
This Art of Manliness article goes on to coach you how to define your own core values. Do this! I’m going to and then I’ll post my findings. Whether you care or not!
As always… Rock it Real!